How to Rip Blu-ray discs to M4V for Playback on Mac via iTunes and TV via an Apple TV 3?

"I want to convert my Blu-ray discs to M4V for playing them on Mac via iTunes and also on TV via a small Apple TV 3, and have used the free software - MakeMKV on the market to backup Blu-ray discs to MKV format first, and then performed a second conversion from MKV to M4V with another tool called Handbrake, which is really complicated and annoying. Hope there is a comprehensive and multifunctional...
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